How companies can protect themselves from financial ruin by going digital?

  • by Admin
  • 23rd, Apr 2020

In such uncertain times, companies are worried as to how to not go into a situation of being ruined financially. They should leverage both digitalization and technology to address the problems and disruptions caused by COVID-19. There are related issues as well, such as supply chain issues and store closures. Times like these, demand great […]

How To Choose Between IOS And Android For App Development

  • by Admin
  • 9th, Apr 2020

It is becoming increasingly difficult for businesses to choose between the Android and iOS platforms. Google’s Android has a whopping market share, making it very attractive for businesses that want significant reach. But on the other hand, can your business ignore the opportunities of monetization by the iOS platform? Businesses usually want to offer mobile […]

How Blockchain Technology Is Creating 21st-Century Digital Collectibles

  • by Admin
  • 15th, Jul 2020

Apparently, cryptocurrency is the inherent and highly-recognized hand in Blockchain Technology. It’s still the big kid on the block, but there’s another process that adds up to the popularity. That process is named Tokenization and it’s fun application is digital collectibles that are going to be a popular thing in many sectors, including software development […]

New Areas For Applying Data Science In Marketing

  • by Admin
  • 16th, Jun 2020

Data science is said to have brought a new direction in marketing management. As far as the key concept is concerned, data science helps marketers to fetch actionable insights from user data. These insights are later evaluated to find new opportunities in lead generation and traffic conversion. Google Marketing Company in India, Europe, America and […]

How Paid Ad Campaigns Performed During The COVID-Crisis?

  • by Admin
  • 16th, Jun 2020

The global outbreak of novel coronavirus has turned into a long-stretched pandemic that no one knows when and where it will end. As an effect to which, it is driving nervous commitments to paid digital ad campaigns. Marketers are making confused decisions about the retention and exclusion of media channels from social paid-ad campaign calendar. […]

4 Sectors That Are Most Likely To Do Well In A Crisis-Ridden World

  • by Admin
  • 16th, Jun 2020

A global pandemic has hit the world badly, taking lives and putting people into misery. This crisis period has also proved to be a challenging phase for most of the businesses. Some had to shut down post the announcement of lockdown, some startups couldn’t sustain due to lack of projects. However, amid all this catastrophe, […]

4 Latest Trends In Ecommerce SEO

  • by Admin
  • 3rd, Jun 2020

Ecommerce has been in the rage for past couple of years. As you can see, new ecommerce sites spring up each new day. Therefore, online competition has skyrocketed and intensifying more and more. To retain your strong foothold in the industry, it’s time to rethink your SEO strategy. Investing on SEO is always fruitful and […]

How Content Across Industries Will Change Due To COVID-19?

  • by Admin
  • 26th, May 2020

COVID-19 pandemic has almost rippled the idea of business growth, plummeting your sales and revenue in recent times. Expansion, on the other hand, has stalled for almost a year and a half. While some business sectors are seeing complete cessation of activities, sone others are manifesting dog-tired pace of functioning.  If to be summarized, it […]

6 Tips To Improve The Design Of Your Company’s CRM

  • by Admin
  • 26th, May 2020

Customer Relationship management (CRM) Software is an excellent tool to manage company’s customer-related date and streamline the work process. Organizations across the world are investing relentlessly to get the best out of it. Yet, getting a positive ROI takes a little more time than usual if your internal workforce is reluctant of using CRM or […]

Top advantages of using PHP for website development

  • by Admin
  • 11th, May 2020

We shall talk about this highly recommended language and its advantages! However, before we move to the advantages, let us have a grasp on what PHP actually is. PHP is a scripting language. It is used for general purposes by PHP website developers in India and outside the country. This programing language basically runs on […]

How to ace the sales copywriting game in 2020

  • by Admin
  • 11th, May 2020

What can be your copywriting strategy of 2020? What are the best copywriting formulas? What do they have in common? They are easy to remember, they can help beginners and as well as experienced copywriters, to rapidly build effective copy. And to top it, they also have brilliant track records. Now let us see as […]

How to find your target audience for free in 2020 despite COVID19

  • by Admin
  • 8th, May 2020

Worried about digital marketing during COVID-19? Well, COVID-19 and its financial burdens have resulted in SMBs finding for affordable ways to market their brand. The positive scenario behind this is that more and more people are spending time online than ever before. Well there are plenty of methods to reach your audience digitally without spending, […]

How to use the Instagram algorithm to your advantage in 2020

  • by Admin
  • 8th, May 2020

In accordance to the Instagram marketing strategies, the Instagram algorithm is the thing that decides which posts people view every time they open their feed. Below, we have mentioned few ways as to how this thing works. Thus you can make sure that your content has the best chance possible of getting viewed within the 27 […]

Divi vs Elementor: which website builder is best for WordPress in 2020

  • by Admin
  • 5th, May 2020

Are you having a hard time choosing between Divi vs Elementor? These are two of the most popular WordPress page builder plugins used by website design companies in India. Nevertheless, there are truly some important differences between Elementor and Divi that might push anyone to go one way or the other. Firstly, let us start by looking into the […]

Top WordPress themes to opt for in 2020

  • by Admin
  • 5th, May 2020

Are you overstressed as well and simply fed up with doing every website design from the initial scratch? Do not worry, as people from the best website development companies can be stuck with these issues many a times! Maybe it is high time to switch to easy-to-use themes, WordPress themes that are extremely rapid and […]

Why you should go for Android Native App Development

  • by Admin
  • 4th, May 2020

In this era of technology and particularly mobiles, most firms are stressing on native app development, as knowingly and unknowingly, we all prefer having mobile apps for almost every purpose. Companies now go for android native mobile apps as they can be very smoothly integrated with the entire tech ecosystem. Android native mobile apps are […]

In search of the elusive LinkedIn Marketing strategy in 2020

  • by Admin
  • 4th, May 2020

When LinkedIn was launched in May 2003, it was mainly taken to be a professional networking site. Today, it is not just a platform to connect job seekers and employers, but it is also an extremely useful marketing tool. It has now become mandatory for every business to create a good LinkedIn marketing strategy. So […]

The Importance of Video Marketing: Statistically Explained

  • by Admin
  • 4th, May 2020

Do you know why video marketing is so popular these days? – only because it’s presented in an easy-to-digest format. It gives your eyes a rest and your mind a peace from superabundant textual information While talking about digital marketing trends of 2020, Video Marketing comes at the top. It’s one of the most important […]

Predictive vs. Adaptive Development SDLC

  • by Admin
  • 30th, Apr 2020

When it is a matter of software development, choosing the right software model is extremely essential. Why is it that selecting the model is so important? Okay. Well,  there is a saying that “If you fail to plan, you plan to fail.” Thus, the Systems Development Life Cycle (SDLC) model is an essential element in […]

What Google cutting 50% of marketing spend means for marketers

  • by Admin
  • 30th, Apr 2020

Google is cutting up to 50% of its marketing budget for the second half of 2020. The cut down to the marketing budget must certainly be a method chosen to contain the effects of decreased advertising earning dues, caused by the ongoing pandemic. This new strategy comes as an announcement, less than a week from […]

Expected UX/UI Trends in 2020

  • by Admin
  • 29th, Apr 2020

“User Experience” has been one of the trending terms of the last decade. In the years left behind, UX /UI has evolved from being just another phrase in the marvelous world of design to the most required ingredient inside most of the iconic digital products. Statistics and Research suggest by leading website development companies in […]

Last Week’s Digital Updates Across Platforms

  • by Admin
  • 28th, Apr 2020

What are the digital updates that took place across the digital platforms, over the span of the past week? Let us have a look.   Google enlists the website links to ‘Call Ads’ Google recently made an announcement that marketers will now be able to add website links to Call Ads. The agenda is to […]

Mobile App UX best practices of 2020

  • by Admin
  • 20th, Apr 2020

The User Experience design practices and the principles generally undergo only a little change year after year. But there are always some important points to remember when it comes to mobile app UX/UI Well, 2020 has pretty much the same UI/UX mobile design practices. What is the reason behind this? Because the goal of user […]

The Role of Data in the Post Covid-19 World

  • by Admin
  • 20th, Apr 2020

The SARS outbreak of 2003 is said to be responsible for giving rise to e-commerce giants such as Alibaba and JD.com. COVID-19 is likely to be no different. It will bring up several major trends that were actually underway before the pandemic and that will continue during the time, post the covid-19 crisis. In other […]

The What and Why of Machine Learning in Digital Marketing

  • by Admin
  • 20th, Apr 2020

Many companies have already discovered how to make use of machine learning, to excel in business. Now, as technology advances, it’s clear that machine learning and digital marketing cannot be separated. Data insights are extremely important now, allowing great customer engagement. So is it a surprise that there is an increased reliance on data? Let […]

Is The Domination Of The Health Sector Here To stay? 5 Hints That It Is.

  • by Admin
  • 10th, Apr 2020

The health sector is definitely the most needed and most in-demand now, during the outbreak of the Coronavirus pandemic. It might not be justified to term the roles and importance of this sector as their Domination. However, even if there is this thing now, it is for here to stay even after the pandemic gets […]

The State Of E-Commerce In Times Of COVID

  • by Admin
  • 10th, Apr 2020

With COVID-19, at the pandemic peak, the early signs of consumer behavior shifting can be palpable. This pandemic has major potential to change how consumers shop, consume information and even their view towards how businesses work. The most important point right now is how COVID-19 is impacting the eCommerce business. And, what will happen once […]

The Economic Cost Of COVID19 And How Digital Marketing Can Help

  • by Admin
  • 10th, Apr 2020

A survey made by the UN’s trade and development suggests that the slowdown in the global economy caused by the coronavirus outbreak is likely to cost at least $1 trillion. The world financial markets are having a hard time over concerns about supply-chain interruptions from China, and big uncertainty among major producers. The economic cost […]

HOW SEO Can Help Small Businesses During the COVID19 Pandemic

  • by Admin
  • 8th, Apr 2020

Since the day COVID-19 emerged as a pandemic, our lives have changed. We all are stuck in our homes to prevent the spread of the coronavirus. Small firms and enterprises are contributing to the prevention factor by decreasing their sales or suspending many activities. But the businesses have actually started feeling the toll on their […]

HOW INDIAN STARTUPS WILL SURVIVE THE COVID-19 STORM

  • by Admin
  • 28th, Mar 2020

While most of India has recently started to realise the seriousness of the coronavirus pandemic and as the country goes into complete lockdown, the Indian startup atmosphere has been gearing up to survive the storm. In every field of the business, from fundraising to clients to employees and suppliers, internet startups, like other companies, are […]