When LinkedIn was launched in May 2003, it was mainly taken to be a professional networking site.
Today, it is not just a platform to connect job seekers and employers, but it is also an extremely useful marketing tool. It has now become mandatory for every business to create a good LinkedIn marketing strategy.
So many companies crave for that particular elusive LinkedIn Marketing strategy, that strategy, which can help increasing your brand awareness and build long-term professional relationships. And obviously, let us not leave behind the leads generation.
Have we ever wondered why it is so important to develop this marketing strategy for LinkedIn especially?
The biggest reason behind this is that LinkedIn is frequented by influencers, decision-makers, and company leaders. If the aim is to grab the attention of all of them, then an effective LinkedIn marketing strategy should be on the run.
Unlike other social networking sites such as Facebook and Instagram, LinkedIn contains huge opportunities for B2B marketers.
A proper LinkedIn marketing strategy is a crucial part of digital marketing services in India. It facilitates brand awareness, website traffic, quality leads generation, and much more.
However, in order to promote your company on LinkedIn, you’ll require to enlist clear goals and tactics. Building an effective LinkedIn strategy prerequires a deep understanding of the target audience.
Now, let’s now take a look at some ways that can be the missing links in creating a successful LinkedIn marketing strategy.
Building company influencers — not just the company profile
When LinkedIn company pages are visible in searches, Google does its job. It previews up to 156 characters from a company’s description part. Creating a power-packed company profile page is important, but you need to go beyond the level of just sharing how your organization is successful.
People on LinkedIn, follow and connect with other people, not just brands.
Stay updated with new LinkedIn changes
Well, there is a lot to keep up with. Just make sure to dive into all the LinkedIn updates and learn about it as much as you can. Also keep measuring traffic from LinkedIn to your company website. Keep using tracking URLs when needed.
Define Your Goals for your company
The type of content that is being published and the method that is being used to share and distribute it on LinkedIn, is highly dependent on your business’s objective. Hence it is important to outline company goals before searching for that LinkedIn marketing strategy. Any reasonably good online marketing company in India would inevitably give this suggestion.
Generally, for the betterment, brands may want to target one or more of the following goals:
Developing brand awareness
Generating qualified leads
Increasing brand reputation
Engage with the target audience
Selling of the product or service
Understanding Your Audience is what some brands miss doing!
It is needless to mention, how crucial it is, to define your target audience. Your brand should never forget to outline your audience. Brands should outline their audience on the basis of different parameters such as job title, location, industry type, etc. Let’s say your brand’s goal is to market an ebook based on influencer marketing. In such a case, the target audience should consist of marketing professionals.
Optimize Your Company Page: Very Important
It is extremely important that you also optimize your LinkedIn Company Page for the search factor. It is an integral part of a good LinkedIn marketing strategy.An optimized brand company page will help gaining more visibility in search results. This is for both on and off LinkedIn. This makes it easier for people to learn about your company using search engines as well as LinkedIn. Optimize your Company Page for search with these techniques: USE INFLUENTIAL KEYWORDS, GIVE LINKS TO YOUR PAGE, and SHARE RELEVANT CONTENT. This eventually will improve the search engine rankings and will help your Company Page be on the top of search results.
Critically analyze competitors’ company pages
You need to know how you are on the field there, against your competitors.LinkedIn has a feature named as “Companies to track”. This reveals a list of similar companies, with access to a few key metrics including the total number of followers, follower growth, and social media engagement.
Create Relevant and Engaging Content with visuals
In actual, reaching a huge followers count is not the end of the LinkedIn marketing strategy. Retaining them and engaging with them is the challenge.
One of the best ways to grab the attention of your audience is to use images and videos. This should be done in addition to text-based articles. In fact, according to LinkedIn, images lead to a 2x higher comment rate and LinkedIn videos are 5x more likely to start a conversation.
Use LinkedIn Analytics
An important part of that targeted LinkedIn marketing strategy is to evaluate it on a regular basis. Company Page analytics are extremely crucial for learning all insights about your audience.
What goes missing from many brands’ strategy is that they do not analyze the performance of their updates. And still they keep searching for that elusive marketing strategy.
So, the things need to be DONE. Only then your brand can plan out and implement that particular marketing strategy that you find hard to put in to LinkedIn. Go ahead with these, and your brand will see that success on LinkedIn which few companies can get hold of.