28th, Apr 2020

Last Week’s Digital Updates Across Platforms

What are the digital updates that took place across the digital platforms, over the span of the past week? Let us have a look.


Google enlists the website links to ‘Call Ads’

Google recently made an announcement that marketers will now be able to add website links to Call Ads. The agenda is to provide consumers with another way to communicate and engage with the businesses. When volumes of calls are very high and wait times are way too long, communication is very difficult. Google tries to thus save businesses from risking bad customer experiences.

The new and free version of Google Shopping rolling out now

Google’s new free version of Google Shopping is now rolling out, something which all digital marketing companies in India are keeping a close eye on. According to a spokesperson from Google, it has been confirmed that this has begun to roll out. This definitely does not mean it is fully out now, and all searchers in the U.S will be able to see it immediately, but by early next week, all U.S. searchers should see it.

Google will now require all Advertisers to prove their Identity under Expansion of Verification Program

Google will from now on, require that all advertisers submit their official documentation that can confirm who they are and where they are based. This is a part of an expansion of Google’s ad transparency requirements. Once Google has completely verified the advertisers’ identity, it will henceforth use that information for a new disclosure panel on the ads run by them. This will display the name of the brand and country of origin.

WhatsApp Updates Group Audio And Video Calls. Now there can be 8 Participants

For meeting the demands of users and the ever-increasing use-cases owing to the COVID-19 lockdowns, Facebook announces that it will soon increase the participant capacity of group video calls on WhatsApp from 4 to 8 participants. As a leading digital marketing firm in Kolkata, we advise users to use alternatives like Whatsapp Group Video calls instead of Zoom, which has been reported to have security issues.

Twitter Tries a New Way to Display Retweets With Comments

Twitter is trying its hand on examining a new way to showcase retweets with comments in all your retweet listings. This is being done by dividing two different types of retweets and splitting into their sub-tabs. The test is basically on iOS, but it seems to be a bringer of change that could make it an easier task to understand retweets.

Facebook introduces the ‘Care’ Reactions to Help Express Responses to COVID-19

Facebook has now recently updated itself and introduced its new ‘Care’ Reactions. This is for both Facebook and Messenger. This has been done to provide another reaction or response option for COVID-19 related updates. The ‘Care’ Reaction displays a smiley face, hugging a heart. This character will be the seventh Reaction enlisted to the set. On Facebook Messenger, users will now have the option to replace the ‘Heart’ response with a purple, beating animation of the same.

Facebook is now introducing the Location Transparency Listings on Posts from Pages with High Reach

Facebook is adding a new feature, i.e the location markers on individual business profile posts. This will be both for Facebook and Instagram. This newly added feature will highlight the info of where the managers of that page or business account are based or located. This listing will provide additional context.