The User Experience design practices and the principles generally undergo only a little change year after year. But there are always some important points to remember when it comes to mobile app UX/UI
Well, 2020 has pretty much the same UI/UX mobile design practices. What is the reason behind this?
Because the goal of user experience design does not change. What is the goal? To make users satisfied and happy when using the products.
You should remember that your users still have pretty much the same level of tech endurance. This makes the previous mobile app UX/UI practices still relevant and applicable this year.
Of course there are new trends in the tech and the mobile industries that will try to cross the boundaries of UX. Those trends are virtual reality, mobile health, chatbots, etc.
So let us go a little further into the study of what are the best mobile UX practices of 2020, that various mobile app development companies in India, IOS App Development, and Android App Development companies would resort to.
Chatbots and Conversational Interface
What is that thing that still stands at the top of our priorities? Communication. There is no doubt that messengers for communication still stand among the most used apps. It is true that while the particular type of messenger depends on the customer’s individual preferences, still, this trend is kind of obvious now. So if this is kept in mind, a mobile developer is bound to create better app UX/UI experiences of communication through devices.
This 2020, the sole focus is transported to the betterment of conversational elements in communication with the use of chatbots.
A new thing that is up for the UX this 2020 is to make Virtual Reality animation that will be accepted widely. Along with it, the user experience in Virtual Reality needs the prerequisite of imitating motion and science of physics of the real world, to create a virtual space that is comfortable and acceptable by human brains.
A majority part of the audience aged between 18 to 44 already are tech-savvy with smartphones. At the same time, amongst the audience who are aged above 65, the adaptation to smartphones is comparatively less. That is exactly where a dedicated set of app UX/UI practices called “age-responsive design” comes in use.
For the practice of Age-responsiveness, the design layouts should be suitable to a person or audience age group. In the case of the 65+ audience, it requires no aggressive colors and also no quick motion elements.
Yes. No wonder Personalisation is the key.
The personalized and customised services and products are valued more than ever by us, right? So there must be some methods to deliver that personal user experience. Let’s see.
Method #1: Cramming the user by innumerable questions in order to customize the app, is not a good thing. Guiding the users to a tab with blank fields, explaining the purpose of answering personal questions is the solution. The user should be left at their discretion to decide where and when to fill in all those fields.
Method #2: Recommendations can be given out of a binary system. Providing users with more freedom delivers an opportunity to learn unexpected things about how the users actually utilize the products. If there are really simple radial questions, an optional field for custom answers should be left.
Vast studies indicate that the average time a user might spend within an app, each session can be ranging from 4 to 6 minutes, of course, excluding Games. This fact should be enough buck the developers up, to value the time of the users. While working on UX designs, developers should keep in mind this 4 minutes benchmark.
The first of the touch screens were invented long before the iPhones. Moreover, the multi-touch has been there, since the 90’s. So what made the iPhones so unique and desirable? The main factor was a user experience that stood stong behind the touchscreen.
The thing was low latency and provided the users with the feeling of real-life motion. This is exactly the “x-factor” which actually sets off and sells the illusion of direct manipulation.
So to put it together, this as well, the purpose of app UX/UI stays the same. It is still to keep the illusions alive.