Do you know why video marketing is so popular these days? – only because it’s presented in an easy-to-digest format. It gives your eyes a rest and your mind a peace from superabundant textual information While talking about digital marketing trends of 2020, Video Marketing comes at the top. It’s one of the most important marketing strategies in today’s date, and possibly, the rage is going to last for the coming 5-10 years.
Video is the best tool to get personal and close with your consumers and potential buyers. And, this technique works well when implemented through social media channels. Some stats are here to prove the point: why video marketing must be incorporated in the strategy of your digital marketing company?
Above data is evidence that the craze for video marketing is only increasing with time. And, YouTube, unlike before, is not the only compatible platform. Plenty of other social media platforms are now supporting businesses to drive higher traffic with efficient video marketing.
LinkedIn, Instagram, and Facebook allow live video streaming that improves engagement and creates strong brand awareness.
Yesteryear’s lengthy sales pages and emails are fading fast as millennial are more into Smartphone than laptops or desktops. Reading long-form content is difficult in smaller screens, whereas, watching a video made of good animation and graphics are much more compelling and exciting.
Statistically, it’s 50 times more likely to drive organic traffic if your website or social media brand page contains a video. In short, video marketing has a lot of unmistakable importance. Now, that you are aware of the stats, let’s take a look at its advantages, or you may read it as: ‘why to choose video marketing?’
Undoubtedly, brand promotions through video marketing is one of the most valuable tools in your marketing strategies. In spite of the stats provides, you may still have doubts about whether it is really worthy to consider video marketing strategy in your business. Here’s presenting five powerful reasons as the answer to your simple question:
Besides these reasons, video marketing has plenty of benefits. This latest strategy can even engage the laziest buyers and largely encourages social shares. However, content quality is essential while making a business video. Also, keep an eye on the technical aspects if you want to create wonders with brand videos as part of your social media marketing portfolio.
Do you know why video marketing has surpassed all the other promotional techniques? It allows video transcription. This means other than just publishing the recorded video in your YouTube channel, you can also perform the following with it –
Besides this, the other video marketing techniques that can increase your website traction are live video, 1:1 video, video SEO, 360-degree video content.
Also, you can combine video marketing campaigns with email marketing by using the video thumbnails in the emails and adding ‘video’ in the subject lines. This will increase the email opening rates by 19%.
You can also brainstorm new marketing strategies using creative videos. This particular tool helps to promote your brand on the internet in just a few hours. So, here comes the bottom line of the article – video marketing is the only creative survive in 2020!